Faye Mythen, who leads MurphySA

Founder-led
advisory.

Advisory for ventures where medicine, hospitality, real estate, and capital converge.

Our approach

Led by Faye Mythen

Built from
the inside.

At MurphySA, we draw on Faye’s experience across the full journey of creating a business: defining the proposition, designing the model, navigating technical stages and shaping the brand.

That perspective has been shaped where finance, legal structures and cross-jurisdictional realities meet real estate and healthcare. We help leaders see how those moving parts connect and make sharper decisions about what comes next.

Business transformation

See the
whole picture.

01

Business architecture

Pressure-test the model, operating structure and decisions that hold a venture together.

02

Technical direction

Connect technical choices to commercial priorities and practical delivery.

03

Positioning & brand

Make the external story coherent with the business behind it.

Recent projects

Reborne
Longevity

We created the concept for Reborne Longevity and led its path to launch, shaping the business structure, legal and financial foundations, regulatory approach and brand. We continue to guide its clinical and client experience through consulting leadership and board advisory work.

Visit Reborne

Start a conversation

What are you
working on?

If you’re facing a complex strategic decision, tell us what you’re working through.

Offices Geneva · New York City

Email info@murphysa.com